Primary Persona - Gianna
Help Method - Request a Call
Gianna's needs informed my design decisions
My research generated two user personas, with Gianna being the primary persona with the most popular user flow of getting a call from an expert. Gianna is the result of attributes observed in two of my interviewees, and of comments submitted along with a few of the surveys. She wants to be inspired by people she admires, and wants to live in a world as aesthetically pleasing as she can make it.