The Story of A Village
In 5 ACTS
Imagine a new digital product that allows parents to set preferences and controls around media consumption in the home.
ACT 1 | A Problem
Parents Miguel and Mariana López STRUGGLED to fight against media consumption as they watched it slowly pull their kids into its mesmerizing grip as their GRADES PLUMMETED.
The López Family
User Research
Discovery Map
After speaking with Miguel and Mariana, I used a discovery map to organize their feedback so I could start to understand themes and connections. Our conversation allowed me to have empathy for the López family, and gain insights about their pain points in managing media consumption for their kids.
Research Synthesis
Research Anchors
Miguel and Mariana wondered if there was an easier way to set and manage preferences. They imagined the ideal tool that would help them feel in control of their household.
Persona
The López Household
Their Goal:
To spend LESS time monitoring their children and MORE time enjoying each other's company.
ACT 2 | A Battleground
Every day they tried different METHODS of luring the kids away from their TV’s and devices, while hearing other parents share news about their children’s scholastic accomplishments.
Visualizing the Problem Space
Ecosystem Map
When seeking guidance, Miguel and Mariana interact with many others whose opinions they trust. It would make sense to combine all of these influencers together into one useful too.
My research revealed two additional opportunities:
- A need for SERVICE DESIGN at retail locations
- A need to INTEGRATE DATA from external systems
Problem Statement
How might we create a DEPENDABLE digital product that provides Miguel and Mariana with helpful SUPPORT and the FLEXIBLE control they need to accurately view and manage the media consumption within their household while maintaining respectful family BOUNDARIES.
Miguel
"Not everyone on the internet is evil"
Mariana
"There is hiding of screens..!"
ACT 3 | A Hope
On the verge of giving up the battle with media consumption, the López's purchased a magical App that provided EFFECTIVE TOOLS to fight back against the force of technology.
Concepting
Creative Direction Strategy
The AVILLAGE App will support families by connecting the various elements within their personalized "village" to help them manage the media consumption in their homes.
Experience Map
A Day In The Life
Each family member engages with the App for different reasons throughout the day. Some of the tasks overlap and are made known to the other family members through a message feature. The children are limited to low-level functions.
Storyboard
A Day In The Life
The best way to show how each family member interacts with the App is through visual storytelling. I illustrated six KEY MOMENTS of engagement along with details of the tasks being completed.
ACT 4 | A Plan
By using AVILLAGE, Miguel and Mariana were able to SET PREFERENCES around who consumes what and when. They were able to RESTORE an active, trusting, and respectful relationship with their children.
Easy Navigation
The Dashboard
AVILLAGE is organized around a single-page of important at-a-glance information. Miguel and Mariana can quickly access important functions so they can set preferences on who watches what and when.
ACT 5 | A Win
Finally, Miguel and Mariana felt EMPOWERED, were "in control of having control", and were positively influencing the lives of their children.
Outcome
Creating Impact for the López Household
By reducing their screen time, Gabriela and Diego were able to balance each area of their lives in order to have the best chance of ACHIEVING SUCCESS!
